At first glance, WooCommerce is just another WordPress extension. You integrate it with your website, it’s free, and offers hundreds of extra features. There is a reason why it became extremely popular in its relatively short history. Launched in 2011, it quickly evolved into a stand-alone e-commerce engine. Compared to other, often budget straining, e-commerce market solutions, WooCommerce prevails thanks to the easiness of use, a catalogue of functionalities, and a day-to-day support from the always ready to help online community. What hides behind this open-source platform and how to unlock its full potential? Find out 5 business-changing ideas on how to customize it and, in consequence, provide a unique buying experience for your customers.
1. WooCommerce product reviews
The most advanced WooCommerce websites heavily rely on a review system. That is because users are more willing to buy from the retailer with a strong social proof. This means that every contribution to the quality of your service enhances your trustworthiness and makes your products look desirable. In fact, 85% of online buyers check what others think of the product before spending their money. To reduce hesitation and engage users to make one step forward, you can think of improving your own product review system. Imagine how cool it would be if you let your customers exchange opinions about what they buy. You can add a comment field and allow users to rate your products with stars. You can also draw inspiration from social media by adding the upvote-downvote function and by letting your customers share their product stories with friends on Facebook and other social media platforms.
The main WooCommerce Product Reviews dashboard.
2. CRM compatibility
Handling relationships should lie at the heart of every company. It the old days, a merchant put his clients’ transactions in a notebook. He knew his customers by face, names, and buying preferences. He also had to be seriously absorbed with keeping all the data aligned so nothing could slip through. With hundreds of clients who visit your store from every corner of the globe, a school notebook may prove useless. If you’re using WooCommerce, you already know how to look up your customers using the dashboard. But if you’re willing to do more, such as tag transactions, get more stats about them, email your clients in bulk, and manage them in a more integrated way, you should consider using a CRM.
You can say that what drives your customer satisfaction comes from the way you communicate your products. But can you say that once the shopping cart gets empty people will stay loyal to your brand? Oftentimes, the thing that you’ve taken a good care of, whether it is the content or website layout, proves insufficient. This is when you should reach for more. One of the means that should help you start is MailChimp. This marketing engine keeps your audience in tune with your strategy. It tracks the purchase history of your clients and delivers data on the performance of your campaigns. With MailChimp, you leap closer to the automatic e-commerce process – meaning a lot of your activities will now be steered by the plugin, letting you dive into other gut-wrenching tasks.
Connecting with partners is a good way to spread a word about your product and make more money. If you play it well, that is, you offer your audience opportunities to earn commissions, you are on the best path to build a win-win situation for all the parties. The affiliate program for WooCommerce itself is easy to set up thanks to the AffiliateWP add-on. It documents the best practices for rewarding your partners and shows what marketing channels to use for the highest performance – so as not to get lost in selling. It also gives you a chance to build a sense of belonging to a community, in which everyone contributes to the overall success of your brand.
5. Driving sales
You may not be fully aware of the triggers that drive you towards buying. Some of them are rooted in the psyche, others simply like to play tricks on your mind. If you’ve ever visited websites with a huge traffic volume where ordering and buying take place every few seconds, such as Amazon or Booking, you probably know what I mean. Those retailers have perfected the tactics for maximizing sales opportunities. You can still be a far way from going up against these giants but can already get a chunk of some of their hacks for yourself. Use a state of urgency to motivate your buyers to quicker actions. Add counters to spruce up limited time offers. Run early bid deals for those who act with speed. In short, drive sales to make people experience more. You can get started minutes after the installation. No need to spend loads of money.
Five different scenarios to improve WooCommerce websites have one thing in common. They all require just a little push from the store owner to get the ball rolling. Based on the presence of mostly cost-free extensions, the upgrades bring a lot of value, if carried out with tact and in line with the documentation. And if anything has grabbed your attention, add it to your website or, should you need help, feel free to contact our team.